Archive for category LEED
Green Jobs on Seattle’s Queen Anne Hill
Posted by adrian in City Cabins, LEED, Marketing on October 13, 2011
Green Jobs on Seattle’s Queen Anne Hill
Success breeds success particularly when you are continually looking to raise the bar in green home building. Builder Martha Rose, president of Martha Rose Construction in Seattle Washington, builds spec homes that are approaching net-zero and is gaining a reputation as leading builder in the race to build net-zero homes.
Green Jobs on Seattle’s Queen Anne Hill. The homes at Fish Singer Place were awarded the Built Green “Green Hammer Award” for small communities in 2010, for their sustainable development, stormwater management, building and energy conservation practices.
Rose mentions “the biggest energy saving features of her homes is to use as little energy as necessary.” This doesn’t mean walking around the house in the cold seasons with the temperature turned down and a sweater on. By building a super-insulated house, with energy saving components; lighting, heating & cooling equipment, HRV, hot water tank, windows & doors and appliances all collectively make a huge difference in the amount of energy that are consumed during peak heating and cooling seasons.
City Cabins, is one of the most anticipated high-performance home projects this year, located in the heart of Seattle in the Queen Anne neighborhood. The two homes take advantage of Queen Anne’s unique topography by offering dramatic views of surrounding Fisherman’s Terminal and Salmon Bay.
Homes will be completed in late 2011. We encourage all interested homebuyers to register online for future timelines and updates or alternatively visit CityCabins.com or contact Adrian Willanger 206 909-7536 for more information.
Green Home Marketing – Know Your Market for Success
By, Staff Eco-Redux
If you are involved in green home marketing, it would be pertinent for you to study up on the X’ers of America. This generation of people, who were born in the years from 1961-1981, is moving into the mainstream marketplace as the Baby Boomers age and retire. This generation is the most educated in American history, and see themselves as America’s clean-up crew. Generally opposed to political correctness, X’ers are politically conservative but socially liberal. More extensive studies on X’ers are available from online searches. Finding out what makes this generation tick can help you market green homes to them.
One marketing technique that is successful with X’ers is to emphasize value, and deliver it. How about using the LEED Green Building Rating system when selling a home? LEED stands for Leadership in Energy and Environmental Design. That sounds exactly like value delivered. If an X’er knows a home has passed or exceeded the LEED standards for certification of a home, he or she would be more likely to pay attention and possibly purchase the home. X’ers want information when making buying decisions. Green home marketing works easily with them, as long as you give them legitimate information.
X’ers want salespeople to be genuine and knowledgeable. They can see through a fake, so be informed when green home marketing to them or you will lose their business. Many X’ers had parents who grew up in the World War II era, so they have had energy efficiency and consciousness drilled into them as children. You don’t have to tell them to turn off lights, water, or waste anything. It is a learned behavior, that’s why buying a green home makes perfect sense to this group of people. When they find out all of the other benefits of purchasing a green home, as in the tax write offs, and loan advantages, it’s as good as sold.
Adrian Willanger is founder of Eco-Redux is LEED accredited and has an MBA in Sustainability consults with builders/developers to define and implement their green built home marketing strategies.
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